Consult
Right
Write Right.
We go beyond just strategy; we dive into your content ecosystem, optimize processes, and help your team create assets that drive measurable growth.
✦ Do You Need Us?
Is It Time To….
Call The Experts?
Content consulting isn’t about grammar or keywords; it’s about clarity, connection, and conversion. If your content is:
What We Do
We Align Your Words With
Your Business Goals
From ideation to distribution, every piece of content should serve as a bridge connecting your goals, audience psychology, and brand personality. But how do we crack the code? Step by Step:
ICP Creation
We start by talking. Yes, talking to the founders, the teams - marketing, sales, design, and production. Because that’s how we learn the intricate details about the brand, its ideology, mission, vision, and the product.
And with all this knowledge and understanding, we carve the ICP, i.e., the ideal customer profile. Who they are, what they care about, and what language they listen to; only then can we understand the content’s strengths and weaknesses.
Content Audit
We dig into your content ecosystem: your website, blogs, emails, socials, and tone to find what’s working, what’s not, and what’s missing. The audit also reveals opportunities, like untapped topics, under-leveraged content types, and channels that can enhance your strategy.
By examining metrics such as engagement, conversion, and SEO performance, we identify key areas for improvement and growth.
Content Strategy & Calendar
We use the acquired understanding to create a clear, customized strategy to align your content roadmap with business goals. Our content consultants work with you and your team to build a content architecture, aka a strategy deck that drives leads, not just likes.
Then, a framework and calendar are built to transform big-picture goals into actionable steps, ensuring each piece carries consistency, clarity, and conversions.
Content Writing Training
We can handle the content writing responsibility for as long as you want. However, if your in-house team is up for it, we’ll empower them with some inside knowledge.
Through hands-on content training sessions and secrets of storytelling technique, we’ll guide them to write conversion-focused, SEO-friendly, and engagement-inducing content. In a win-win situation, we’ll turn your writers into strategic assets.
Content Process Set-up
Efficiency matters as much as creativity. We streamline your content team’s processes to cut down content bottlenecks. We’ll establish efficient processes that save time, reduce back-and-forth, and keep content on track from ideation to publication.
Additionally, a smart review system will ensure that polished, on-brand content is created without slowing down production.
Content Playbooks & Guidelines
A consistent voice isn’t just branding, it’s a trust factor. The idea is to ensure that the content reflects your brand’s unique tone while resonating with audience expectations so your message stays clear and connected.
With tailored guidelines on voice, style, and metrics, we provide your team with a clear playbook that keeps your brand’s messaging strong, cohesive, and aligned with growth objectives.
Performance Analysis
Not hope, we work on hypotheses; after all, the best strategies are measurable. We set up analytics and tracking mechanisms to see real-time ROI on your content, helping you see what’s driving results—and where to adjust for even greater impact.
With our content consulting, we help you stay on top of trends and adjust strategy with quarterly insights to keep your content fresh and effective.
Based on the best selling AI Script
Every Content. Every Channel.
All Aligned to Convert.
Different platforms, different metrics. We provide consulting for every key content channel, ensuring each piece works hard to meet your brand’s objectives.
Website & Blog Content
Website Pages and Blogs
SEO-driven and conversion-focused blog content, landing pages, and service pages that bring in qualified leads, moving beyond vanity metrics to actual ROI.
Email Marketing
Newsletter and Other Emails
Email campaigns that drive results, not just opens. From nurturing leads to boosting engagement, we help you turn subscribers into brand advocates.
Video Content
YouTube, TikTok, Reels
Maximize video retention & conversion. Our consulting guides your team on creating videos that capture attention and motivate action on the platforms where your audience spends time.
Lead Magnets
Whitepapers, E-books, etc.
Ideal for brand authority / thought-leadership. We create strategies to produce well-researched, high-quality long-form content that builds trust, leads, and thought leadership.
Ad Copy
Google, Social Ads
Optimized ad copy that converts. We consult on creating persuasive ad copy with strong CTAs that meet the platform’s specific ad metrics and drive leads.
Aleyda Solis
International SEO Consultant & Founder, Orainti
Himani is one of the best SEO savvy copywriters I have had the opportunity to collaborate with! If you need compelling, comprehensive content that connects with users' needs, you need to hire her!
Andy Chadwick
Snippet Digital
We've worked with Himani on a number of important SEO deliverables and will continue to do so. She's reliable, communicative, and, most of all, good at what she does: SEO. For one specific project, we actually required Himani to change how she managed her process, which she did with ease and enthusiasm. I'd have no reservations recommending Himani.
Pulkit Agrawal
UR Digital
It gives me great pleasure to write this testimonial for Himani Kankaria. I have known Himani since 2008; she is an extremely hard-working, quality-conscious, and talented individual. I have had the pleasure of working with her very closely, and over the years, I have seen her grow tremendously. Everybody can be a team player, but very few have the capabilities to be a team leader. Himani is one of them. If your project has crossed Himani's eyes, you can rest assured, results are guaranteed.
Less Blah, More Boom. That’s Content Consulting, Missive Style.
If you’re tired of writing, rewriting, and still not converting, we can help you cut through the fluff, find what’s missing, and turn your message into something your audience can’t ignore.